遇公關災難不潛水刪貼 Nikon 正面回應獲過千讚好

撰文:馮普賢
出版:更新:
得獎作品被揭是合成圖,激發網民二次創作,險釀成「關公」災難。(Nikon新加坡Facebook專頁)

著名相機公司 Nikon(中文名稱尼康)的新加坡Facebook專頁,昨日公布一張得獎攝影作品,竟被網友發現為移花接木的合成圖片,相片隨即被瘋傳。網友亦毫不留情地用盡各式方法證明照片作假,並且上載大量二次創作作品,險釀成「關公」災難。相關報道:【改圖合集】疑似改圖奪攝影獎釀「關公」災難 網民瘋狂二創

Nikon回應感謝網民反應,3小時獲超過1,000Like。(Nikon新加坡Facebook截圖)

不過新加坡Nikon 並沒有「潛水」刪帖了事,反而正面回覆網友,指今次是一個較輕鬆的攝影比賽( casual photography contest ),重視想像及創意多於器材道具;同時亦就此事道歉,稱會檢視比賽規則。

 

Nikon亦「笠高帽」感謝網友二次創作照片,認為網友的反應十分有趣,令全球攝影及影像社區充滿生氣。Nikon 在 Facebook 上回應不足3小時,便已獲得超過 1,000個like,有網友更指至少他們肯承認錯誤,回應亦穩陣,算是把一場公關災難的影響降至最低。

 

不過,亦有人質疑,Nikon沒有回應到底是否已經取消當事人的獎項,亦沒有澄清更多的疑問,繼續批評 Nikon。

 

回應全文:

 

At Nikon, we believe that innovation and imagination are at the heart of every image. While innovation is driven by the technological advances in our devices and cameras, we see imagination as the ability to see greatness and use each and every tool at your disposal to make them real.

NikonCaptures is a casual photography contest that focuses not on the devices or props you use, but on the imagination and creativity that each photographer exudes while capturing and sharing their images. We have taken in every feedback received, and we sincerely apologise for the oversight on our part. We are now in the process of carefully revisiting the contest’s rules and regulations, for the benefit of all our current NikonCaptures members. We will update everyone of the contest rules once we have revisited all of them.

 

At the same time, we welcome the funny and witty entries being shared in response to our recently awarded image. It’s with joy that we acknowledge that the global photography and image community is alive and thriving. We thank you for the numerous spontaneous contributions and encourage everyone to keep the imagination alive.

 

部分網友回應如下:

 

Just give them time to take any necessary actions, brilliant PR reply!
網友 YH Lee
Nikon deserves to win a trolley bag for this classy response.
網友 William Choo
Very safe PR reply. What the audience want is to ensure that the winner is re-selected. Don't risk your reputation by letting the photoshop bugger win even though it just cost u a trolley!
網友 Joseph Chong

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